Focus were asked to produce a voiceover for a promotional marketing video developed inhouse by Urban Truant.
Urban Truant are one of the UK’s leading Royal Yachting Association (RYA) approved training providers offering a mix of online and face-to-face practical training courses for Day Skipper, Coastal and YachtmasterTM qualifications.
They have developed a purpose-built training platform with the flexibility for people to learn at their own pace and test their understanding using online learning and testing. Urban Truant’s RYA YachtmasterTM approved instructors are available to provide help and advice if needed.
Urban Truant approached us to help them develop a marketing video to showcase what the online courses and support services offered. In-house they had already created an outline of the screen shots that best explained what was offered and an outline script. Our task was to help them refine those, assist in the creation of the final voice over-script and then record it and edit it into the screen shots to create a video that could be used for their ongoing UK and International marketing.
As with any video it was critical that the screen shots and voice-over script worked in unison before committing to the voice-over recording session. Trying to fix any voice-over issues, especially timing, in post-production risks increasing costs, delaying time and complicating production quality control. As with all voice over recordings the client can participate virtually or physically. Urban Truant attended to ensure it fully met their needs. Once that was done it was then down to our AV specialist team of in-house editors to blend the voice-track to the screen shot video. Synchronisation of images with verbal triggers is always critically important as this ensures total audience engagement.
I just wanted to take a moment to offer our sincere gratitude for all your help, advice and assistance with the creation of our video. The professionalism of your team is an absolute credit to you.
Thank you again and we look forward to working with you again in the future.
RYA Principal & Director.