Blog post by Simon Stringer – AV Editor
We recently conducted a bespoke video editing workshop for a group of employees from a UK hospitality business.
The clients were already producing videos internally using smartphones but wanted to learn how to edit them.
This workshop was held at our studios near Southampton and consisted of two parts.
The first part was classroom based where we refreshed their smartphone filming skills. This included tips such as having a small tripod or hand-held phone ‘clamp’ to get shake-free shots and the value of an external mic for better quality sound especially for interviews. It also looked at different production techniques including filming for social media such as Instagram where portrait filming is the standard viewing position for viewers and for web sites and YouTube where landscape is best.
Note: We run a separate half day Video Production Workshop in association with Hampshire Chamber of Commerce where we cover all the key elements of planning and creating quality video for social media and web site marketing. Further details of these workshops can be obtained direct from them here or by calling 01329 242420.
The second part of this session was hands-on. This is held in our edit suite using PCs and Adobe Premiere Pro CC. We limited the numbers in the workshop to four, with two of us as instructors we can ensure everyone gets in depth practical experience. We share the same key skills and processes we use ourselves on every client video production project such as setting up the work files, saving and backing-up versions, creating and using an animated logo, adding music, the use of captions, blending sequences, using cutaways, etc.
The client brought video footage they had recently shot on smartphones to learn to use for editing. This allowed them to produce an output that could be used publicly. It also gave them valuable insight into how they could have improved their initial filming. We call this ‘shooting-to-edit’. It is quicker and easier (and hence a lot cheaper) to get the best quality audio and video rather than try and fix during editing! It also reduces the risk of the worst case scenario where unique – never to be repeated – video cannot be fixed so is not good enough quality to share publicly.
Throughout the remainder of the session we were able to provide support and answer questions as the two groups worked on enhancing their skills.
At the end of the workshop we showed the client the process of exporting a video which means that they now have all the key skills to produce content internally and use us backup as required.