Blog by Simon Stringer – AV Production Editor
In 2019 SNACKEX will be held in Barcelona.
Part of our task for each event is to interview a number of the sponsors and exhibitors. We ask them about their product and service and what people can expect to see if they visit the stand. These informational videos are then used on the SNACKEX web site or as part of the marketing communications strategy to promote the event and help attract visitors the exhibitors stands.
We recently completed an interview with LIVEN S.A. They are based in Spain and produce a range of products based on a variety of ingredients. We used Skype to record the interview.
These type of videos involve three stages:
Prior to recording we have a Skype call to check the quality of the connection, the type of questions we will be asking and answer any questions they may have about the process. We also reviewed the equipment they had available. We suggested they use a Logitech C920 HD Pro webcam as it is a reasonably priced professional standard quality video with good sound.
The client decided to purchase the webcam so the day before the scheduled time of the Skype interview, we had a test call with the client to establish that the connection was good and that the setup was correct. This included the camera position, framing and sound check. Furthermore it was also important to make sure that the background was OK. We did not want anything confidential in view.
Production – Recording the Interview
On the day of the recording of the Skype call we had one of our team acting as an interviewer asking the questions from our studio. This meant that the studio engineer was able to focus on ensuring the recording was the best quality possible. Because of the pre-planning and sound checks done before the recording on the day went well.
Once the recording was made we entered the post-production phase. We divided the recording into sections based on each Q&A. The client had provided graphics and images to support their comments. These could all be used for cutaways to add interest and also act as cover for any edits we needed to make. This first edit was then sent to the client, to review and approve.
We then added the music.
Once they were happy with the video of the interview was ready for uploading to the SNACKEX web site for public viewing.
The finished video can be seen below.