One of the challenges of a new business start-up is to find further sources of finance especially when you need to fund advanced R&D and construction of manufacturing facilities. This is what Zap&Go wanted our help with. Zap&Go are developing a nano carbon/graphine based charging system. We had already previously helped Zap&Go develop a PowerPoint slide set that they used for investor pitches, so they called us to discuss their need for a promotional video to help with their next round of funding.
After meeting their senior management team at their offices and R&D facilities in the Harwell Science and Innovation Campus in Oxfordshire to discuss their needs we proposed a video that was informational rather than promotional. We recommended that the senior management team of Stephen Voller – Founder and CEO and Simon Harris – Marketing Director, be interviewed by an independent technology journalist. The actual questions would not be pre-agreed or scripted so that it would be a conversation between him and Zap&Go.
We identified a technology journalist – David McClelland who could conduct the interview and then arranged the necessary filming permissions with Harwell. To keep the budget tight we sourced shots of Oxford and the Science Park from photo libraries and Harwell themselves. We wrote the voice-over introduction and had David record it.
We shot the ‘to camera’ introduction with David in the Science Park’s Information Centre and the closing shot overlooking the parks iconic building. We also managed to interviewed some of the research scientists working for Zap&Go while filming the video. This was a cost effective way to capture content that Zap&Go can use in a future video.