Good return on investment is key to any business decision and that includes a promotional video. That is why the power of video spin-offs is so important.
It is what we ensured when we recently attended SNACKEX 2017 in Vienna. We were commissioned to create one main event promotional video of the event. This comprised of lots of shots of the companies and organisations stands, attendees meeting, talking and networking and footage of the many talks and presentations which took place.
In addition, the video needed to include short soundbites from attendees and exhibitors, saying how valuable they had found attending the event and what had they learnt. The idea was to have feedback that could attract future exhibitors and attendees to the event.
To ensure we captured usable footage we had a check list of a few questions that we asked people. At the end of the event we were able to create nine extra videos of individual interviews which SNACKEX have released for people to be able to watch. These are in addition to the main promotion video and can be used in multiple ways. For example, videos featuring speakers can be used to recruit future potential speakers; interviews with attendees can be used as part of the marketing campaign to recruit visitors to the next event. They also provide extra material to use on social media to maximise people reserving the date of the next event and encourage them to book their place or stand.
Another example of a promotional ‘spin-off’ videos is our work for Beaulieu.
Beaulieu National Motor Museum is the jewel in the crown of the UK’s relationship with motor vehicles of all kinds and is a major tourist attraction in Hampshire.
When we are commissioned to film their annual program of themed days and weekends such as Simply Aston Martin, Supercar Showdown, and the International Autojumble, we always make sure we capture longer interviews with some of those attending, to be able to tell their story (and details of their vehicle) to enable as many people as possible to share it.
When hiring us to provide one event video, there is the possibility of so much more to help your ongoing marketing activities. Give us a call today.