Over the years we have helped many different organisations use video for marketing communications.
The European Snacks Association (ESA) is a Brussels based trade association. ESA’s members range from snacks makers, process and packaging equipment manufacturers to ingredient suppliers and other service providers. In addition, membership is open to other trade associations with relevant interests in the savoury snacks industry. Membership exceeds over 200 companies of all sizes across 40 countries.
ESA’s role is to help its members have a co-ordinated and united view when interacting with the European Commission, the European Parliament, Member States and the public generally. ESA is affiliated to FoodDrinkEurope and is an active leader and participant on several key working groups. ESA also has an active and well-respected education programme supporting its members and their employees.
We have been working with ESA since 2010 on a variety of its communication and education programmes. This has ranged from attending and recording meetings at the European Parliament, to supporting education programmes and assisting with the marketing and promotion of SNACKEX.
SNACKEX is an event that happens every other year in a major city in Europe. It is an opportunity for ESA members and others interested in the savoury snacks and snack nut industry to meet and showcase their products and services. It also has an active conference and educational seminar programme where leading academics, thought leaders and industry experts present the latest insights and trends.
We help ESA promote the event by interviewing members planning to attend SNACKEX on video in the months leading up to the event. This allows the members to showcase their products and services to organisations considering attending the event. We also attend the event itself to capture a showcase video. This is used both as a record of the event and as a tool to help promote the industry generally and maximise attendance at future events.
If you would like to discuss your forthcoming event video project, please contact us.