We have worked with White Communications Group, a leading Hampshire based design and marketing communications agency, for a number of years on a range of educational and promotional video projects for their clients.
In this project what was needed by one of their clients, was an educational video on the appropriate use of Fentanyl pain relief patches in critical and terminal illnesses. The target audience were doctors and medical professionals involved in the treatment of patients suffering critical pain.
We agreed with White that the creative treatment would be to have two doctors talking about this topic and all the issues involved. The DVD also needed to have a number of resources available so it was totally self-contained. We decided that the information could be contained within a number of key headings – Q&A, additional information and a step-by-step video demonstration showing how to applying patches to patients and disposing of the old ones safely.
Based on the type of resource material available we recommended that the best approach was to have it in a series of sections (chapters) accessed via the DVD menu so allowing doctors and other medical professionals to choose what they watched and in what order.
For the discussion between the two doctors the perfect shoot would have been to film them talking in a GP surgery or health centre. Whilst the location would have been appropriate it would have involved either a disruption to the patients or filming out of hours. Using a ‘live’ location also brings its own set of technical challenges so after careful consideration we decided to film the interviews in a studio against a ‘green screen’ background. This meant we could experiment with a variety of background overlays and creative treatments.
As can be seen from the video extract from the final DVD above – we used our own stock footage (from an archive of previous productions) of a medical practice to be edited in using the green screen.
Note: More examples of ‘green screen’ in action can be seen here.
Due to the technical nature of the Fentanyl pain relief patches and its target audience (medical profession) it was critical that all the medical statements and information provided was 100% accurate both in terms of spelling and pronunciation. This meant that there was an increased focus on quality management during the post-production process by both White and ourselves.
The video was supplied in a DVD case with suitable printed label. White, with their background and experience, worked on the packaging and media labels. We focused on the design of the menus and on-screen text.
The video is now in use by White’s client as part of their education program for medical professionals.