Video is a perfect way to help promote an event or conference as well as keep a record for future use.
The event maybe an internal one for employees such as an annual ‘Kick-Off’ or business announcement, keeping a record for the archives or use in new hire induction training is very valuable. Video of external events can be used in many different ways before, during and after the event.
The content had to be representative of the event which had over 150 exhibitors, a conference with a wide range of speakers and also a series of show floor seminars. There were also receptions and other business networking opportunities. The video had to help convince exhibitors to book stands and delegates to attend the event so allowing them visit the stands, listen to presenters and network with other attendees.
The year before the event we interviewed the Director General of ESA to get an update of the status of the show. We created a short info update and promo video using a Q&A format so viewers would get an update on the latest plans and remaining availability of stand space.
Six months before the event we worked with them to identify people to interview about their participation and sponsorship of the event. The resulting audio and video was put online and used by them to promote the event. The microsite was built and hosted by us.
We will be attending the 2019 event and will be capturing footage of presentations, receptions, the show floor, and ‘vox-pop’ interviews with delegates and visitors. This will then again be used to create the promotional video for the next event.
The result of this video marketing is that each event is more successful than the last, with over 150 exhibitors attending with 100% of space sold and over 2,000 delegates. The videos produced have had many thousands of views and are still helping promote the forthcoming events without incurring the client any additional costs.