Posts Tagged ‘website video’
Fly To The Past – video interviews
Last summer (August 2011) we helped the Fly To The Past event organiser use social media to maximise the numbers of people attending the airshow/family fun day at Oxford Airport. In the end over 10,000 people attended. It was so successful that another event has been planned for 2012 – but this time over two days on September 1st and 2nd.
Before last years event we are able to do a number of phone interviews with the organisers, members of the Oxford Airport team, aircraft pilots and owners as well as a number of the ground exhibitors. You can listen to those interviews at this blog post.
We were also asked to film the event on the day. We are able to meet many of the people we had spoken to over the phone and others besides. We were asked to make the interviews available and also create a short video recording what had happened on the day and use it to help promote this years event. This is the video above. It is also on YouTube and on the FlyToThePast blog site together with all the video interviews we recorded on the day.
The integrated use of audio podcasts, Twitter, blogging and Facebook and now these online and YouTube videos are a great example of how social media can help make an event successful and promote follow up events cost effectively.
Event Marketing – using audio and video podcasts to ensure success
After almost 35 years in audio and video production there is not much we have not done. From filming rats for The London Dungeon, to promoting academic conferences and research projects to recording live the largest emergency rescue exercise in the UK, our directors, producers, sound and video engineers and technicians have been there.
The sheer scope and range of work means you get the best practical experience on how to plan, record, edit and deliver powerful audio and video content that showcases your organisation and your event. Whatever it is. Wherever it is. Probably in ways you had not considered.
It also means that you get access to the key skills to ensure you make best use of the internet and social media to maximise and engage with your audience to help ensure the event is a success.
To see what can be done, check out the video and information about the Fly To The Past family fun day event, held in Oxfordshire in the summer of 2011. To play the video click on the arrow. Details of the event are shown below the video.
Fly To The Past had run a family fun day and airshow for a number of years at Blenheim Palace in Oxfordshire, but were moving to Oxford Airport as this gave them greater flexibility. The challenge was to keep the original audience but also appeal to those who wanted more than just a ‘fly past’ air display. People could see the aircraft landing and taking off, take helicopter and aircraft joy rides and see parked aircraft close-up.
We proposed producing a series of audio podcast interviews with the organisers and some of the pilots and releasing them in the weeks before the event to maximise awareness. Using social media such as Facebook, blogs and Twitter, we promoted the podcasts and over 1,000 people listened in just a few weeks. On the day over 10,000 people attended the event.
On the day itself we had video crews capture the action and do a series of interviews with the pilots and owners. These will be used to help promote the next event on September 1st and 2nd 2012.
Additional audio and video content can be found at http://www.flytothepastblog.com/podcasts/
The concept of using audio and video content for event promotion can work equally well for any audience – employees or the general public.
To find out more about how we can help you promote your event call us today on 023 8044 8822.
Jext Demonstration Video
‘Jext’ is short demonstration video providing training to healthcare professionals on the correct use of an ‘adrenaline auto-injector’ for the emergency treatment of anaphylaxis or anaphylactic reaction. After watching this video healthcare professionals are able to gain a certificate on how to correctly demonstrate this device to their patients and colleges.
We worked with White Communications who provided us with the script. We prepared all the relevant material to deliver a clear and succinct video to complement the presentation. We filmed all the close-ups in our studio, then added bullet points, still images, and, text on top of the footage.
Due to the nature of this device, clear and direct instructions on how to confidently recognise symptoms and follow all the necessary procedures when administering intramuscular adrenaline were key. Some careful editing of the narration was applied to ensure the instructions conformed to their guidelines.
Some custom images also helped sections of the video to flow nicely and deliver the key points on instructions. The video can be found at Jext.co.uk where they have posted it on the page for healthcare professionals.
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- Fly To The Past – videoLast summer (August 2011) we helped the Fly To The Past… »
Fly To The Past Family Fun DayLast year we were asked to help promote the Fly… »
Social Media and PodcastingWe have now updated our schedule of half day Social… »