Posts Tagged ‘training’
Social Media and Podcasting Training in Hampshire
We have now updated our schedule of half day Social Media Overview and Getting Started Workshops and half day Audio and Video Podcast Production Workshops for Q1 2012.
The Overview and Getting Started Workshop aims to give everyone a good understanding of when and why social media started to grow as rapidly as it has done (and continues to do so), what the usage patterns are across Europe and review a number of case studies to understand how other organisations – public and private sector – are using the various tools successfully. The second half of the session focusses on setting up and developing content for Twitter, Facebook, Flickr and blogs. We will also look at the value of LinkedIn for online community networking. The Workshop is kept small – no more than 4 people – to ensure that the needs of each attendee and their organisations can be addressed.
The Audio and Video Podcast Production Workshops are also kept to a maximium of 4 people so that we spend the maximum amount of time in the studio working on planning, recording, editing and producing a podcast and then learn how social media can help promotion to maximise audience engagement. In the Workshop we will cover the use of audio and video for e-Learning and for internal and external communication. We will look at case studies of organisations that are sucessfully using podcasts, web video and webinars.
The dates for the next workshops are:
Date
February 21st 2012 Overview and Getting Started Workshop 10.00 – 13.00
February 21st 2012 Audio and Video Podcast Production Workshop 14.00 – 17.00
March 13th 2012 Overview and Getting Started Workshop 10.00 – 13.00
March 13th 2012 Audio and Video Podcast Production Workshop 14.00 – 17.00
Details of each workshop are are shown below:
Overview and Getting Started Workshop
Using a mix of case studies and practical examples delegates will learn how to:
- Develop a business case for senior management and boards
- Prepare a social media strategy and plan
- Provide usage guidelines/training for employees
- Maximise the value of communities for employee recruitment, retention and skills development
- Understand the dynamics of online communities
- About the role of influencers and ‘crowd sourcing’ ideas and content
- How to use key tools effectively to engage with online communities (Facebook, Twitter, Blogs, Flickr, and Podcasts)
- How to generate regular content to attract and retain audiences
- How to integrate social media communication with traditional marketing campaigns
- How to set and measure ROI
- How to track and analyse what people are saying about you and your industry and 3rd party organisations/competitors
The session will be interactive with exercises, use of internet resources and examination and exploration of case studies and practical examples from a range of public and private sector organisations.
All delegates will gain enough knowledge and understanding to either start or improve their organisations use of social media.
Who should attend? Marketing managers, customer service managers and others involved in talking to and engaging with customers and prospective customers and influencers.
Lasts 3 hours. Refreshments provided.
Cost – £75 plus VAT
Audio and Video Podcast Production Workshop
Using the technical facilities in the studio as well as practical examples you will learn
- How to plan and organise podcast production
- How to script, prepare and conduct interviews
- How to develop ideas for a series to help maximise the opportunity for community growth
- How to prepare to be interviewed and conduct interviews*
- The practicalities of audio and video production in offices, studios and on location
- The value of audio and video in e-learning (internal and external) and employee communication
- About audio and video recording equipment
- How to editing and finalise audio and video
- Post production – the power of music, voice-overs and advanced editing techniques
- Publishing online – YouTube, iTunes and self hosting
- Engaging with the audience and crowdsourcing content
- How to use social media to help establish and grow communities
- The value and use of webinars and web video
(* Note: For details of our Advanced Presentation Skills course please see here)
During the session extensive use will be made of the recording and editing facilities in the studios and in-house technical resources. All delegates will be actively involved in the production of an audio podcast about their organisation. This will be post-produced and hosted by Focus free of charge for 12 months so providing organisations with a way to help promote their business and evaluate the value of podcasts.
Case studies and practical examples will also be used throughout the session.
All delegates will leave with enough knowledge to be able to plan and start scripting audio and video content and to evaluate the value of web based video and webinars to their organisations.
Who should attend? HR specialists with a responsibility for employee communications and training/skills development, communications and CSR specialists, marketing and customer services managers.
The Workshop lasts 3 hours. Refreshments are provided.
Cost – £145 plus VAT
All are held at our studios in Southampton where we have ample parking in our onsite car park or free on the local roads.
Studio in action – Fred Dinenage with Talent South
Did you know that Agencies and Producers in the South of England use Focus studios in Southampton?
Everything you need to make great audio and video content is right here – no need to travel to London. Great news for Clients, Talent, and Budgets.
But don’t take our word for it! Just this week Fred Dinenage was in the studio, recording Voiceovers for Fred Dinenage’s Murder Casebook which Talent South are producing for the Crime and Investigation Network. Fred’s links were recorded direct to our SADiE audio workstation, and edited right away. From start to finish the session took less than 2 hours, far less time than it would have taken to commute to London and back …
Dervla Kirwan has been in to record Commercial Voiceovers for Agencies in London and Dublin … Louise Minchin and Nick Knowles recorded Voiceovers here for BBC1′s ‘Real Rescues’ for Topical Television … and Chris Packham pops in every now and then.
Our studio is great for Voiceovers, Interviews or as a TV Presentation Studio. It has a lighting grid and green or blue screen backgrounds for video work, and with ISDN audio links to connect with Studios, Clients and Voices worldwide. Clients can record to picture, syncing with tape or video files, we ‘top and tail’ all audio files so they can be used directly in an edit. We usually deliver final audio files by email or FTP.
Try Focus for your next audio or video studio session. Contact us right away.
Social Media Presentation Skills
Presenting to an audience can be a challenging experience for many people. Even for people who do it often!
Getting the right message, ensuring it is delivered with maximum impact and then understood and reacted to positively by the audience is a skill. In my 20 year career in marketing and corporate communications I presented to audiences all over the world and was interviewed live on TV and radio. After all that time and literally thousands of presentations I still get ‘butterflies’ before I have to speak publicly. The trick is to control the nerves and use them in a way that adds value to the message communication and hence benefits the audience.
The same is true when recording video and audio podcasts except you do not have an audience in front of you to interact and engage with. Some people will see having no audience as a positive but actually it isn’t. An audience can be interacted with and so provide feedback and energy as well as being able to refine the message in real time and check if it has been received. You can see that best illustrated in a comedy routine where a top entertainer can reach a different level because of the rapport and engagement achieved between them and the audience.
So how can you enhance your performance and impact and actually enjoy the experience at the same time?
We run coaching courses for people who want to excel at presenting and communicating to audiences via the internet. We run podcast and webinar presentation and communication skills training in our Southampton studios – making full use of the audio and video recording and editing suites we have available to assist with review and feedback. Whilst the coaching is targeted at audio and video over the internet the coaching is just as valuable when working with a live audience rather than a virtual one.
What will you learn?
Based upon our own experience of presenting to audiences as well as many years recording audio and video content and messages for our clients in Europe we have developed a comprehensive coaching session covering the following:
- The key elements of a successful presentation
- How to plan a presentation
- How to structure a message and use variable pace
- Preparing presentation and interview scripts
- How to evaluate and work any audience (including those you cannot see!)
- The best type of language and phrases to use to maximise impact
- How to develop rapport and empathy with any audience
- How to manage nerves to enhance performance
- The power of body language (even when the audience cannot see you)
- Posture and stance to help maximise voice projection and impact
- How to occupy a space and project yourself
- How to work with props and Powerpoint slides
The course lasts a day. Refreshments and lunch will be provided.
The course is limited to a maximum of 4 people to ensure everyone gets maximum chances to practice and review all audio and video recordings made.
Cost is £375 plus VAT.
Note: This course is usually run in association with the Audio and Video Production Workshop held at our studios in Southampton. In the Workshops delegates learn how to script, record, edit and produce audio and video podcasts. The Advanced Presentation Skills coaching is aimed at helping people perfect their presentation skills in front of the camera or microphone
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