FoodRisC/European Food Safety Authority Conference – Brussels September 2013

Posted by on Mar 4, 2014 in Casebook, Crisis Management, Video production
FoodRisC/European Food Safety Authority Conference – Brussels September 2013

On 12th September 2013 an audience of 140 people gathered in Brussels to hear from the researchers and invited presenters on the results of the FoodRisC project.
The project had been proposed in 2009 and had started in mid-2010 with a kick-off meeting hosted by University College Dublin (UCD) in Dublin itself.
14 organisations – 10 academic ...

FoodRisC and Social Media Presentation at the European Rice Convention

FoodRisC and Social Media Presentation at the European Rice Convention

We were asked by the Federation of European Rice Millers (FERM) to present at the European Rice Convention last week in Valencia, Spain.
Our presentation was entitled ‘Food communication in the age of social media.  What works?’
We based our presentation on a mix of recent research, a case study of how one organisation – Burts Potato ...

FoodRisC – EU Research into Social Media – presentation

Posted by on Aug 7, 2013 in Social Media, Video production
FoodRisC – EU Research into Social Media – presentation

At the recent SNACKEX conference organised by the European Snacks Association we were asked to talk about Brand Management in the Social Media Age.

Our talk covered two main topics – using social media and an update on the FoodRisC project and some of its findings on the use of social media during a food contamination crisis.

Brand Management in the Social Media Age – presentation

Posted by on Aug 6, 2013 in Social Media, Webinars
Brand Management in the Social Media Age – presentation

We were asked to present at SNACKEX by the organisers – the European Snacks Association. Our topic was Brand Management in the Social Media Age.

Managing a Crisis in the Social Media Era

Managing a Crisis in the Social Media Era

Social Networks and Social Media can be powerful tools if you want to get your message out cost effectively and fast.

The inter-connected nature of networks means information can shared on the internet very quickly. Organisations can find that it is great way to have a product or a special offer mentioned and promoted by the online community.

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