Social Networks and Social Media can be powerful tools if you want to get your message out cost effectively and fast.
The inter-connected nature of networks means information can shared on the internet very quickly. Organisations can find that it is great way to have a product or a special offer mentioned and promoted by the online community.
Social media has grown rapidly over the last few years. Not only has the number of social media platforms increased significantly but so have the numbers of people using them. The increased availability and speed of broadband, the growth…
Frito-Lay made a really interesting presentation at the recent Tyco Food Defense Strategic Conference in the USA. The lessons they have learnt over the last 10 or so years are valuable for other food organisations especially to meet the requirements of the new US Food Safety Modernization Act.
We were recently asked to present at the annual Tyco Food Defense Strategy Exchange conference in the US. Our topic was about company and product brand reputation management and their defense in a crisis in the social media era. It used input from our work on the pan-EU research project – www.foodrisc.org.