Blog Archives

Social Media

Video Interview – Guillermo Olivera, Argentine Peanut Chamber

Video interview with Guillermo Olivera, CEO Argentina Peanut Chamber about how they are improving the performance of the industry to maximise export revenue

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Client Work: Beaulieu National Motor Museum, Hampshire

BeaulieuBeaulieu hosts many events each year attracting large crowds from all over the country and from abroad.  They are always popular as attending the event also means people can visit the House and gardens as well as the National Motor Museum.

We have produced a number of event videos for Beaulieu, which are used on their website and Youtube channel. We have also supplied a  number of video interviews and promo videos too.

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Food (farm-to-fork) is the largest industry in the EU.  Over the years we have worked with everyone from the National Farmers Union in the UK, to global equipment and ingredient manufacturers, to food processors and brand owners as well as National and International Food Safety Authorities. We help them communicate their messages using audio and video content. The type of content has been as varied as the organisations we have worked for. From promotional content to informational programs, health and safety education to scientific conferences and event webinars, live streaming and podcasts.  We have also been at the heart of a major 3 year EC funded pan-European research project into consumer use of social media during a food crisis (

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Street Art and Entertainment – Montreal 2014

Whilst in Montreal presenting at a recent symposium on Social Networks, Social Media and the Economics of Food I had the opportunity to enjoy the annual summer arts and entertainment event.

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Posted in Social Media Tagged with: ,

FoodRisC – EU Research into Social Media – presentation

At the recent SNACKEX conference organised by the European Snacks Association we were asked to talk about Brand Management in the Social Media Age. Our talk covered two main topics - using social media and an update on the FoodRisC project and some of its findings on the use of social media during a food contamination crisis.

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Posted in Audio, Blog, Employee Comms/Training, European Snacks Association, Food, Research & Development, Social Media, Video Tagged with: , , , , , , , , , , , , , , , ,

Brand Management in the Social Media Age – presentation

We were asked to present at SNACKEX by the organisers - the European Snacks Association. Our topic was Brand Management in the Social Media Age.

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Posted in Audio, Conference & Events, European Snacks Association, Food, Social Media, Video, Webinars Tagged with: , , , , , , , , , , , , , , , , ,

Managing a Crisis in the Social Media Era

Social Networks and Social Media can be powerful tools if you want to get your message out cost effectively and fast. The inter-connected nature of networks means information can shared on the internet very quickly. Organisations can find that it is great way to have a product or a special offer mentioned and promoted by the online community.

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Posted in Social Media, Training / Coaching Services Tagged with: , , , , , , , , , , , , , , , , ,

Frito-Lay and Food Defense – Learning the Lessons

Frito-Lay made a really interesting presentation at the recent Tyco Food Defense Strategic Conference in the USA. The lessons they have learnt over the last 10 or so years are valuable for other food organisations especially to meet the requirements of the new US Food Safety Modernization Act.

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Posted in Food, FoodRisC, Social Media Tagged with: , , , , , ,