Posts Tagged ‘podcasting’
Fly To The Past – video interviews
Last summer (August 2011) we helped the Fly To The Past event organiser use social media to maximise the numbers of people attending the airshow/family fun day at Oxford Airport. In the end over 10,000 people attended. It was so successful that another event has been planned for 2012 – but this time over two days on September 1st and 2nd.
Before last years event we are able to do a number of phone interviews with the organisers, members of the Oxford Airport team, aircraft pilots and owners as well as a number of the ground exhibitors. You can listen to those interviews at this blog post.
We were also asked to film the event on the day. We are able to meet many of the people we had spoken to over the phone and others besides. We were asked to make the interviews available and also create a short video recording what had happened on the day and use it to help promote this years event. This is the video above. It is also on YouTube and on the FlyToThePast blog site together with all the video interviews we recorded on the day.
The integrated use of audio podcasts, Twitter, blogging and Facebook and now these online and YouTube videos are a great example of how social media can help make an event successful and promote follow up events cost effectively.
Event Marketing – using audio and video podcasts to ensure success
After almost 35 years in audio and video production there is not much we have not done. From filming rats for The London Dungeon, to promoting academic conferences and research projects to recording live the largest emergency rescue exercise in the UK, our directors, producers, sound and video engineers and technicians have been there.
The sheer scope and range of work means you get the best practical experience on how to plan, record, edit and deliver powerful audio and video content that showcases your organisation and your event. Whatever it is. Wherever it is. Probably in ways you had not considered.
It also means that you get access to the key skills to ensure you make best use of the internet and social media to maximise and engage with your audience to help ensure the event is a success.
To see what can be done, check out the video and information about the Fly To The Past family fun day event, held in Oxfordshire in the summer of 2011. To play the video click on the arrow. Details of the event are shown below the video.
Fly To The Past had run a family fun day and airshow for a number of years at Blenheim Palace in Oxfordshire, but were moving to Oxford Airport as this gave them greater flexibility. The challenge was to keep the original audience but also appeal to those who wanted more than just a ‘fly past’ air display. People could see the aircraft landing and taking off, take helicopter and aircraft joy rides and see parked aircraft close-up.
We proposed producing a series of audio podcast interviews with the organisers and some of the pilots and releasing them in the weeks before the event to maximise awareness. Using social media such as Facebook, blogs and Twitter, we promoted the podcasts and over 1,000 people listened in just a few weeks. On the day over 10,000 people attended the event.
On the day itself we had video crews capture the action and do a series of interviews with the pilots and owners. These will be used to help promote the next event on September 1st and 2nd 2012.
Additional audio and video content can be found at http://www.flytothepastblog.com/podcasts/
The concept of using audio and video content for event promotion can work equally well for any audience – employees or the general public.
To find out more about how we can help you promote your event call us today on 023 8044 8822.
Executive Coaching and Communication Skills Mentoring in Oxfordshire
Before I joined Focus in 2005 I worked for 2 years for one of the UK’s top Communication and Presentation Skills Training companies in the UK – The Aziz Corporation. My academic qualifications in Psychology, Counselling and NLP were sharpened considerably by working not only with some great fellow Consultants but also top management and executives from the FTSE 250 in the UK. I even worked on assigments in with global organisations in Germany and the US.
I always liked to feel I brought personal and practical experience to my clients as I had been a senior executive and board member of a Fortune 500 IT company (Director of Corporate Communications and Investor Relations in Europe) prior to my time at Aziz. Before to that I had spent many years in sales and marketing in start-up businesses and business divisions on both the client and marketing agency side.
Over the last few years I have worked in Social Media. Helping organisations and senior managers make good use of what has grown into a powerful communication medium. For many this ‘brave new world’ of social media is rather daunting. Others find it easy as they are natural communicators. They take to blogging, Twittering, podcasting and webinars as if it is simply another way to talk to customers, prospects and employees and other stakeholders. Which is all it is really….
Other managers and executives need more support to refine their techniques. They are so used to ‘managing the business’ via spreadsheets and meetings that they have lost the ability to ‘network’ and ‘converse’ with their stakeholder community easily. To be honest some others think it is beneath them. That is a shame. They probably come from the ‘I have my e-mails printed out so I can write a reply and have my PA e-mail it back’ school of management I would guess.
It is interesting to work with senior executives and help them find their ‘social media’ voice especially when using webinars, audio and video podcasts. It is a new skill as many senior managers give energy to an audience and take it back. That is not possible in a studio – faced with just a camera or microphone – and a technical crew. They need help projecting the energy, passion and clarity they have when communicating ‘face-to-face’.
If I also look back at how we used to distribute messages and learning content to customers and employees via audio and video tape and then CD/DVDs I shudder to think of the time, money and effort that went into it. In one company every product launch needed thousands of kits and major training events in multiple European countries to support their pan-European offices and network of dealers and distributors. We spent hundreds of thousands of pounds making and distributing materials. Now much can done by webinars and podcasts plus e-Learning tools for probably less than just the shipping costs! What is even better – in the old days if an employee or channel partner missed the roadshow they had to catch up as best as they could – but now if they miss a webinar there will be another one along soon or it will be available as a ‘podcast on demand’.
Fast forward to 2011 and I am going to be mentoring Executives again witn a training company!
We are teaming up with The Learning Ladder in Oxfordshire to bring Executive Coaching and Mentoring to their clients. I will be running a series of ‘one-on-one’ and small team sessions covering Communication and Presentation Skills. These skills will be invaluable for use with both live audiences and also for use in podcasts and webinars if required.
We are also running Social Media training courses with them on 29th March, 14th June and 7th July.
If you want to find out more information about the Executive Mentoring program or Social Media training courses give them a ring on 01865 893 354.
- Fly To The Past – videoLast summer (August 2011) we helped the Fly To The Past… »
Fly To The Past Family Fun DayLast year we were asked to help promote the Fly… »
Social Media and PodcastingWe have now updated our schedule of half day Social… »