At the recent SNACKEX conference organised by the European Snacks Association we were asked to talk about Brand Management in the Social Media Age.
Our talk covered two main topics - using social media and an update on the FoodRisC project and some of its findings on the use of social media during a food contamination crisis.
The European Food Information Council (www.eufic.org) is a Brussels based non-profit organisation which communicates science-based information on nutrition and health, food safety and quality, to help consumers to be better informed when choosing a well-balanced, safe and healthful diet.
Social Networks and Social Media can be powerful tools if you want to get your message out cost effectively and fast.
The inter-connected nature of networks means information can shared on the internet very quickly. Organisations can find that it is great way to have a product or a special offer mentioned and promoted by the online community.
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‘Jext’ is short demonstration video providing training to healthcare professionals on the correct use of an ‘adrenaline auto-injector’ for the emergency treatment of anaphylaxis or anaphylactic reaction.