An interesting post from a medical practitioner on the use of social media as part of public health crisis management.

The lessons learnt from the examples in the article can apply to both the public and private sector. One thing that social media has done is reduce the time organisations have to respond. News moves faster and wider than it used to do. This means pre-planning is critical including social media pro-active monitoring and its use for public communication.

An analysis of any emergency or crisis will show that ‘lack of information’ is always at the heart public concern. Incorrect information and rumour grows very quickly in the absence of any news.  Social media can be a powerful tool to help with this.

For details see here