The Social Media and Podcasting in Action session aims to give everyone a good understanding of when and why social media started to grow as rapidly as it has done (and continues to do so), what the usage patterns are across Europe and review a number of case studies to understand how other organisations – public and private sector – are using the various tools successfully.

The objective is that by the end of the session everyone will have enough knowledge to go back into their organisations and advise their management on what strategy (or not!) they should adopt.  We also ensure that practical experience is gained on how to use some of the most popular social media tools – Facebook, Flicker, Blogs, Podcasts and Twitter – to create and publish compelling content that will attract and retain audiences.

Briefing sessions are kept small – no more than 6 people – so that the case studies and practical side of using social media can be reviewed and discussed with every delegate relevant to their own organisations need.

Using a mix of case studies and practical examples delegates will learn how to:

• Develop a business case for senior management and boards
• Prepare a social media strategy and plan
• Provide usage guidelines/training for employees
• Maximise the value of communities for employee recruitment, retention and skills development
• Understand the dynamics of online communities
• Engage with influencers and ‘crowd source’ ideas and content
• How to use key tools effectively to engage with online communities (Facebook, Twitter, Blogs, Flickr, and Podcasts)
• How to integrate social media communication with traditional marketing campaigns
• How to set and measure/track Return On Investment
• How to plan, script, record and edit an audio podcast

The session will be interactive with exercises, use of internet resources and examination and exploration of case studies and practical examples from a range of public and private sector organisations.

Time will be spent in the studio recording and editing a podcast.

As an example check out the audio recording done with Charlotte Magowan of the Forestry Commission here

All delegates will gain enough knowledge and practical experience to either start or improve their organisations use of social media.

Who should attend?

• Marketing Managers and specialists wanting to use social media to enhance customer engagement
• Customer Service Managers and specialists wanting to use social media to enhance customer service and satisfaction.
• HR Managers and specialists wanting to understand social media and how to manage its use within the organisation and reduce risk

Lasts 3 hours.  Refreshments provided.

Cost – £75 plus VAT

For the dates of courses in 2012 click here