They combine the power of words, the personality of a face-to-face encounter and the functionality and flair of a multimedia presentation to attract and retain any audience. The bottom line is they enhance the way you deliver information online and bring your messages to life. And they help to position you and your brand as progressive and current.
For over a decade, we have been producing audio and video podcasts for clients across many sectors, for all sorts of internal and external audiences. We use our story-telling and communication skills to help clients plan their content, spotting the ‘hook’ for the story and bringing the subject to life. We can support with scriptwriting, add voice-overs, incorporate music and motion graphics, all of which contribute to the impact of the podcast.
Introducing podcasts into your internal and external communications strategy turns your website into a dynamic and valuable resource, and increases audience engagement. Our most successful clients have been producing regular podcasts for many years, each effective on its own, but also creating a rich library full of stories, voices and faces from yesterday and yesteryear.
Of course, your content can be pretty much whatever you want it to be, but the medium is particularly well suited to education, and most commonly takes the form of staff training, product launches or demonstrations, and online presentations. Podcasts and webcasts are growing in popularity all the time as organisations welcome the time-saving means of relaying important information.
Because of our love for all-things technical, we’re more than happy to work closely with client IT teams to help integrate the podcasts and webcasts into an organisation’s systems. Whether you’re streaming from your website or another microsite, or delivering via links in emails, we’re on hand if you need us.
To talk about turning your website into a dynamic, effective resource, contact us today!