We have developed the skills, techniques and experience to monitor audience video viewing behaviour and we share that insight with our clients so they can integrate that in to their CRM and sales management systems to maximise ROI on their multimedia communications.
With insight and intelligence, you can tailor future communications materials and their distribution to closely match the needs of audiences. Knowledge is power. The more you know about the impact of your multimedia communications, the better able you are to drill down into your key messages and target with far greater accuracy and effectiveness.
Your audience needs to be fully engaged by the content and delivery style, and provided with ample ‘calls to action’ to ensure they are given every encouragement to respond. If people listen passively for too long they will drift off. Analytics and Insight help identify the ‘drop-off’ points.
We all know that online video has become an essential marketing and communication tool. Analytics allows you to track exactly who’s watching what, when and for how long, and get an insight into what they do next.
Without analytics, it can be difficult to measure success and work out what aspects of your content need to be tweaked or totally rethought. It helps you to know which videos are proving to be the most engaging and which parts of the videos are leading audiences to click for more information, take the next step or make a purchase. Once you know what’s working, you can give audiences more of it and ensure it is fully integrated into your sales, marketing and customer services systems.
To explore how to measure and control your audio and video activities, contact us today!