We can turn our hand to pretty much anything communications-related, but do have specialist skills and experience in the following sectors: Food, Health & Safety, Maritime, Medical & Health, Technology and Tourism.
We’re also especially well versed in supporting clients with conferences and events, and with employee communications and engagement.
As you can see, we’ve worked with many household names, blue-chips, charities, public sector organisations and SMEs.
To whet your appetite, here are three projects we’ve worked on recently:
International Peanut Forum 2016
Using video to support staff recruitment
If you’re looking for new talent to join your company, a recruitment video is a highly effective way of attracting the best employees while also selling your organisation’s values.
Working with Nicola Smith Communications we were asked to create a video for employee recruitment for one of her clients – a local home-care organisation called Nobilis. The brief was to create a promotional video that would showcase the many elements that make Nobilis a good employer and demonstrate how rewarding a job as a home carer can be. The video is now on the Nobilis website careers landing page to engage with potential employees and encourage them to get in touch to find out more.
It can be challenging working with staff, not trained actors, as they can be nervous. But with structured questioning, clear guidance and a relaxed, light-hearted approach, the staff performed beyond their own expectations. The result was a video with Nobilis staff talking with passion and humility about what it was like to work for Nobilis, what they personally get from their job, and how Nobilis train and support them in their day-to-day duties. Having the workforce as the ambassadors of the company at the heart of the video is important, making the recruitment process more engaging and open, after all carers working for Nobilis are the front line staff of the organisation.
There are spin-off benefits in marketing terms too. Clients and their families get a real insight into Nobilis, its staff and management by watching the video.
Does it work? Within a week of going live, the Nobilis video had been viewed by over 3,200 people, rising to 6,391 people in the first 3 weeks and 12,206 people after 6 weeks. The number is still rising and as at May 2016 it stands at over 20k views.
International Peanut Forum 2016
Full AV service, video advert, PA and video production
Our long-standing relationship with the International Peanut Forum (IPF) is an ideal showcase for the breadth of our skill-set. At the 2016 event we were commissioned to run the entire Audio-Video support programme for the event in Madrid.
Over 340 people attended, their biggest ever number. Delegates included farmers, shellers, exporters, brokers, dealers, manufacturers, testing laboratories and equipment suppliers from around the world.
We had a three person crew on the job, throughout the three days. Our task was four fold:
- Video interview various sponsors, exhibitors and speakers about their planned attendance so potential attendees can see and hear from people they will meet. These videos are made available a few months before the event on the IPF web site and used by the APC to help promote the event.
- Video record the event – the presentations, the receptions, the panel events, interviews and general meeting shots so that it can be shared with all attendees post-event and be used to market the next Forum in 2018.
- Assist with the design of the staging to ensure the A-V meet the needs in the main conference room and also feeds into the exhibition/reception room.
- Provide live A-V support for all the presentations and panels on the stage.
The result; a great conference with fluid presentations and clearly visible for all the audience using close up camera shots and slides. Plus some great promotional material for the next event.
As we had so much equipment and what seemed miles of cables we had to take a van down to Spain from our studios in Southampton. Having taken the ferry from Portsmouth to Bilbao in Spain and then driven back through Spain and France to catch the ferry from Le Harve to Portsmouth we have lots of road-trip stories and a good few photos. But as they say – that story is for another day!
Throughout the three-day event, the main technical task was to have the staging designed for three screens using three rear displayed data projectors. We then linked the data projectors up through a central mixing desk so we could switch images from the presenters PowerPoint slides to a wide shot camera (locked-off) and another one as a close-up on the presenter at the lectern. We also had a feed to a display screen in front of the presenter (but out of view of the audience) so they could see their slides (and so avoid turning round to see what was being displayed or risk talking to the screen behind them) and a countdown timer showing how long they had left to speak so they could finish on time. Whilst the presenters had a remote control device to change the slides as they wished we also had a backup via our control desk to take over if they needed us to. We were also able to run videos for them where they had embedded them in their presentations.
Presenters could either use a lectern based mic or use a wireless clip on version if they preferred to ‘walk and talk’. We controlled the volume levels from our audio mixing desk so we could adjust to the presenters’ voice levels. We also were able to manage the two banks of microphones that were on the two panels so that the person speaking at the time was clearly heard by the audience. In addition during the Q&A sessions we used to wireless handheld mics passed out to members of the audience who wanted to ask a question of the presenter or panellist.
The audio and video feed were also sent to TVs and speakers placed down each side of the room so that everyone seated further away from the stage could get a good local view and clear sound.
Promotional video including aerial filming
This was a project which stands out for us due to its challenges and its breath-taking results. After many months of hard work and test flights by the design engineers at Cambridge UAV, the custom remote control ‘octocopter’ was ready for action. Our first location shoot was at the 1000+ year old Ely Cathedral in Ely, Cambridgeshire. As with all video shoots it was carefully planned, not just from a video production standpoint but public safety too. Flight planning, angles and heights for the shoot itself, careful locations for take-off and landing, and public safety management are all critical to a successful shoot.
Depending on the location of public roads and public rights of way we may have to seek special permission to fly. In this case all the flying was on cathedral property with ample space to accommodate our needs and still allow safe public access. Before we arrived we had used publicly available maps and information from the cathedral authorities to prepare a series of planned flying patterns. This was done to ensure we could maximise flying time when on location. It also meant we could shoot to edit. By knowing what we would like to achieve we can be more focused on getting the right shots, rather than waiting until after the shoot to see what we’ve captured. Despite all the careful planning and preparation one thing we cannot control is the weather but for this shoot the sun shone!
Filming in the cathedral itself needed careful planning and execution due to the nature of the building and the risk to historic mouldings, materials and stained glass windows! We had to schedule flights between services and visitor access.
In the past we have used helicopters, aircraft and a variety of cranes and camera jibs to capture aerial footage, but this is a costly and time-intensive approach. As can be seen from the footage here, using a remote control octocopter is now a viable and affordable solution. We can include aerial video in any production from just £350.
A dedicated aerial video production such as done for Ely with interior and exterior shots would cost about £1250 including location and flight planning, the filming session, editing, post-production and providing royalty pre-paid music.