We were commissioned to create an event video for SNACKEX 2017 in Vienna, Austria. Whilst there, we were able to shoot enough interviews to create some video spin offs. These are extra videos which hugely increase the ROI of a single event video shoot.
Not only does SNACKEX now have the main event video they asked for, they also have nearly a dozen extra videos they can link to, all of which feature attendees at their event saying how good of an event it is.
These will be embedded in their website, used on social media and used in blogs and correspondence.
What could you do with extra resources like this at your disposal?
Above, you can see the main event video of SNACKEX 2017 and below are the nine spin-off videos featuring many of the exhibitors, and speakers.
Simon Ruffley, Business Manager at Ishida. We have previously spoken to Simon at SNACKEX 2015 in Istanbul.
David Zaruk, St. Louis University, Brussels.