Anthony Lloyd When a business says that they have earned £100k in 12 months or so using social media a few hours per week you take notice. When that business is a small family run one – it is even more interesting. In this Audio Case Study we talk to Anthony Lloyd of Fallowfields Country House Hotel and Restaurant in Oxfordshire (http://www.fallowfields.com). He tells us about his background and career, his use of ‘traditional marketing’, and his experiences and methods of using social media. He also shares his ‘best practice’ social media tips and how he sees the business developing in the future and the role social media is playing. (Note: The interview lasts 47 minutes. To listen to specific sections please see the Program notes for timing details)