The dates for our next ‘Introduction to Social Media’ briefing sessions in 2010 are as follows:

• September 14^th
• October 5^th
• November 2^nd
• December 7^th

There are two sessions each day. Each session will last 3 hours and costs £30 + VAT and will be held at our Southampton studios.

The morning session will start at 10am and the afternoon session at 2pm.

Refreshments will be provided.

The studios have ample off-street car parking.

Each session will be divided into two. In the first half we will look at the background and history of social media and Web 2.0. We will then look at the latest research into social media use and the continued growth of social networking as well as the research into psychology and human behaviour that shows that this is no passing fad.

In the second half we will look at a number of case studies from a range of public and private sector organisations into their use of social media. Some of the case studies will be from the public domain and some from our work with clients such as Poundland, The Maritime and Coastguard Agency and the European Food Information Council. We will use this as a basis for exploring how delegate organisations could use social media themselves.

The objective will be to ensure that all attendees can go back to their organisations much clearer on what social media is, how others are using it and how best they could start using it.

To book your place please call Nicky on 023 8044 8822.

Please note we limit numbers in each session to 6 to maximise the value to each attendee in the case study section.

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 Source: The Conversation Prism, Brian Solis/Jesse Thomas  - www.theconversationprism.com

A few years ago we started attending MeasurementCamp in London. It was great as it was very much in the early days of social media but everyone who attended cared about measuring activity and the results of campaigns.

We were able to share our experiences of helping organisations such as Poundland (we did their blog and social media campaigns via their PR agency), the Maritime and Coastguard Agency (we did video podcasts) and the European food Information Council (we did their audio podcasts and webinars). As we hosted and managed the campaigns we were able to use Google Analytics and other tracking tools to report back to clients the ROI.

Sadly we (doesn’t is sound grand rather than saying I) have been unable to make the London meetings as often as we/I would have liked and the event itself stopped happening so it was great to find that they will be meeting again on 21st July. As a result of those earlier meetings information was put online.

For anyone interested in tracking the online ‘buzz’ about themselves, the competition or their industry generally they can check out the details for measurement tools and social media monitoring tools