Food labels – Who reads them? Do they understand them?

Results of pan-European market study revealed in special Media Webinar on

Wednesday 5th November 2008
10.30 – 10.45 CET/09.30 - 09.45 GMT

Following this special Media Webinar will be the public Webinar
11.00-12.30 CET/10.00-11.30 GMT.

Register free of charge, at the link below.

Dear Media colleagues,

The European Food Information Council (EUFIC) has been working in the field of consumer research for several years and has had a particular focus on the use of nutrition information on food product labels.

As part of its commitment to the EU Platform for Action on Diet, Physical Activity & Health, EUFIC, together with Professor Klaus Grunert is conducting a pan-European study on understanding and use of nutrition information on food labels and nutrition knowledge.

Dr. Josephine Wills, EUFIC's Director General and Professor Klaus Grunert, Aarhus School of Business, Denmark, will share the results of the European market study via a webinar. We hope you will be able to join us.

Click here to register for the EUFIC Webinar
Consumer research in France, Germany, Hungary, Poland, Sweden and the UK on in-store behaviour, understanding and use of nutrition information on food labels, and nutrition knowledge.

Click here to listen to a webinar of the UK results of this study, recorded on 24th September 2008
     
Dr Josephine Wills
Director General of EUFIC
Belgium		 Professor Klaus G. Grunert
Director of MAPP - Centre for Research on Customer Relations in the Food Sector
Aarhus School of Business, Denmark

European Consumers' Nutrition Knowledge

How much do European consumers know about nutrition? What impact does this level of knowledge have on their use of nutrition information on food products? What is well understood and which areas need further explanation from a public health perspective?

European consumer research results on in-store behaviour, understanding and use of nutrition information on food labels

Do European consumers do what they say they do when it comes to reading and understanding nutrition information on packs? How informative are the different European labelling systems? What effect might labelling have on product choice?
 

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