360° video is taking the online world by storm. Popular websites such as YouTube and Facebook have both pushed the advancement in streaming capabilities, and platform availability. Coupled with a range of affordable cameras coming into the market, millions are now watching 360° videos everyday. At Focus we not only took note of this growing trend but decided to get involved in it ourselves.
To capture 360° video you must first invest in the right equipment. There are a range of new cameras coming onto the market that offer the capability to capture 360° video, as with most the more you’re willing to invest the better your final product. We chose to go with a system of six GoPro Hero 4 Blacks fitted into a 6 way holster. In choosing this system we can utilise the ability of the GoPro to capture 4k footage. Once the cameras had been charged it was time to find something to film!
To introduce ourselves to the new technology we set up the rig in our Hamble studios to create our first 360° video. Using a remote to start all six GoPros at once you then need to set a point of synchronisation, this can be as simple as a hand clap, to mark a start point in the footage from the six cameras. This start point becomes important in the editing process later. Although we chose to have our rig static, you could also use it free hand if you wanted to include movement in your video such as in this 360° tightrope walk.
We then took it on tour to work with some of our clients to gain experience and proof of concept. These photos are from a shoot with Hampshire Fire & Rescue.
After you have filmed your desired footage the next task is to stick the footage together and create a 360° environment. This is done by editing the footage from our six GoPros using the synchronisation point as a start. We now have six videos, each showing a different perspective on the same moment in time. These six videos now need to be stitched together using specialist software. Once stitched together we export the final 360° video for any final colour correction etc. before getting ready to publish to a chosen platform.
Both Facebook and YouTube have guides on how to upload footage, plus Facebook have created a mini site dedicated to the media.
So what does all this mean for you and your business? Whether you’re planning some training or a conference, wanting to promote your tourist attraction or perhaps you have a brand new product to launch, 360° can take you to the next level. Come and talk to us about the many options open to you.