We provide all the video marketing and event audio-video live event production support for the International Peanut Forum (IPF) which is staged in Europe every two years by the American Peanut Council.
You can see the short info video we produced to help market the 2018 event here
One of our key tasks this year was to help the client identify and appoint the local production company to help design and build the stage and supply all the necessary AV equipment in Athens. In 2016 we had designed the stage and found a local fabricator to construct it. We then drove a lorry to Madrid with all the necessary cameras, data projectors, AV mixing and production kit plus crew to manage the event. Athens was just too far to transport everything there by lorry – but would have been an amazing road trip!
In October of 2017 we traveled to Greece with our client to meet and discuss our needs with a number of local potential AV partners. We selected Pro-Events as our local partner. We worked closely with them and the client to design the stage and provide all the AV production equipment and mixing desks. Once the set was designed we worked with Pro-Events to ensure it was constructed and equipped to spec.
This time we designed the screen and projection/switching gear to ensure we were able to project everything. In previous years we had used physical flags and printed signage of all the countries participating and the sponsors and arranged them physically around the screen and stage. For this event we wanted to be able to project things as flexibly as possible. We worked with Pro-Events to create a 13.5 x 3.8 metre physical screen and staging and used 3 back projectors capable of projecting a single full screen or screens of various sizes (see image below).
We collated all the PowerPoint slides from the presenters and ensured they were all formatted correctly in readiness for their presentations. One presenter had a video that needed to be played out during the presentation so we ensured that we had it in the correct format when played out. We also helped the presenters make any final last minute edits to their slide set and rehearse/familiarise themselves with the podium and slide controller.
We installed a time clock and display panel in front of the podium and facing it so the presenters could see what slides were being shown on the screen so they could avoid having to look backwards or not have to use a laptop on the lectern.
Special videos for the welcome and safety announcements were created that were played at the start of each day. We also created special ‘play-in’ and ‘play-out’ videos for each break to help audience traffic management and highlight the relevant sponsors. This allowed the APC team to focus all their efforts on looking after the delegates and leave the event AV to ourselves.
On the Monday before the event started we had arrived at the conference centre to do a full site survey of the facilities and surrounding area so we could start to plan the shots needed for the event promotional video that would be used to market the 2020 event. That evening we met with the team from the American Peanut Council to go over the final planning details of the event.
On Tuesday we went off to get footage of Athens to use in the event video and during the conference breaks. The Acropolis, the Parthenon, Hadrian’s Library and both the Roman and Ancient agoras were on the list and were duly ticked off as we went on video shoot walk! Needless to say suntan lotion was needed and plenty of water!
Once we returned to the hotel we were able to meet up with Pro-Events and start the construction of the stand and rigging of the AV system.
An even earlier start on Wednesday meant we were able to get into the conference room first thing to continue the set-up. It was a busy day installing and testing all the equipment and finalising the PowerPoint slides with the presenters and creating the final sequences of ‘play-ins’ and play-outs’. In the evening there was a reception hosted by Olam where delegates could network and meet new contacts and catch up with existing ones. We filmed and photographed this event to have it available as footage for use in the promotional video and as additional resources for the ‘play-in’ and ‘play-out sequences’ at the start and end of the day and during refreshment breaks.
As the moderator, John Tryfonas, introduced the first speaker, Darlene Cowart from The Peanut Institute, the event was underway. Darlene engagingly talked about the latest peanut nutrition research before handing over to Steve Brown from the Peanut Foundation and Scott Jackson from the University of Georgia who talked about non-GMO advances in peanut breeding. After the coffee break, sponsored by the Texas Peanut Producers Board, Panos Menexopoulos of Menexopoulos Bros gave an overview of Greek peanut market. After Panos, Romans Vorss gave an update on a codex limit of aflatoxins and Gideon Lack ended the mornings presentations with a fascinating talk of his reasearch in the UK and Israel on the prevention of food allergic reactions. Lunch was sponsored by Triz Ventures.
Maria Sisci of Mintel kicked off Friday morning by looking at new peanut launches from the previous year and considering what the latest consumer trends will be. Maria was followed by Sanjay Shah from IOPEPC who presented a focus on the Indian peanut market and Essi Nurminen from Born Social who spoke on maximising the potential of social media marketing. The networking coffee break was sponsored by Golden Peanut & Tree Nuts. Kobe He from Sinopharm International ended the International Peanut Forum presentations with a look at the Chinese peanut market. The final session was a Peanut Supply & Demand panel moderated by Anupam Jindel. Many interesting questions were asked with some enlightening answers offered in reply. The supply panel featured Javier Martinetto from AGD, Robson Fonseca from Coplana, Charlie Jia of Qingdao Foodlink Co Ltd, Kishore Tanna from IOPEPC and Karl Zimmer from Premium Peanut. The demand panel featured Jocelyn Galindo of Galdisa, Yann Quéméneur from Intersnack Procurement and Daniel Whitehouse from Mars Wrigley Confectionery.
With the end of the panel session the event drew to a close.
Our work continued after the event as we had to pack all our kit away and start planning the editing of all the presentations and the promotional video that will be used to market the 2020 event. Check back here soon to see the event video yourself.