Green screen in action - a demonstration for Hampshire organisations - Focus

Kimberley Nicolle of Kimberley Garrod Photography gets acquainted with green screen as some of the attendees at the event look on

At the recent Hampshire Chamber of Commerce Breakfast Briefing we allowed people to experience a variety of video techniques hands-on including green screen. We also showcased VR, 360 and 360i video and demo’d branching video – all techniques that help engage an audience and enhance the message delivery.

We started the briefing by presenting information on the status of the market for video and highlighted how organisations are using it throughout their Customer Engagement Life cycle and also for employee recruitment, engagement and development. The idea was to help businesses understand the power and potential of video and share ‘best practice’ techniques.

We had demo areas staffed by members of our technical and marketing teams. Attendees had the chance to experience a number of video technologies for themselves and have their questions answered by Focus staff.

Green screen is a powerful and effective technology to help organisations get their messages across. The presentation can be done either in our green screen studio or using our pop-up mobile version set up at any suitable office or location. The green screen allows virtually unlimited flexibility to change any background and add graphics, text, still images or video. This can either be done live using a vision mixer or during post-production. This means a presentation can have a series of bullet points building up on screen to underline what the presenter is saying. It can have interactive graphics and animations added to help explain things visually. A presenter can also give a guided tour of a facility, business or operational process using pre-shot video so helping the audience better understand what is being talked about.

Attendees at the event experienced being an interactive presenter by talking in front of a green screen and also interacting with a number of backgrounds, including one to let them pretend to be a weather presenter! During their presentation there was a screen to one side so they (and everyone watching) could see what they looked like against a variety of backgrounds.

Everyone had a good time and were able to appreciate just how challenging it is to be a weather presenter and have to point to blank screen and accurately point things out whilst talking live on national TV (no pressure there then!). To experience some of what happened on the day in the green screen ‘hands-on’ area see the video above.

The feedback from the sessions was that attendees really enjoyed the opportunity to experience video in action and learn about ‘best practice’ techniques.

In response we have introduced a series of ‘hands-on’ breakfast briefings in our studio. Details of these can be found here.