Virtual Reality (V.R) and Augmented Reality (A.R) has started to come to fruition in the past few years. Some forecasters are predicting it will grow exponentially from $200 million this year to $120 billion by 2020. Whatever the actual growth it is certain to become more and more accessible to consumers in the next few years.
The Wikipedia definition of virtual reality is an ‘artificially create(d) sensory experience, which can include sight, touch, hearing, and smell.‘
Augmented Reality is defined in Wikipedia as ‘a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS.’
The latest V.R systems can be displayed on a computer screen, a mobile in a headset or a special dedicated V.R headset. Additional sensory information such as sound can be provided through speakers or headphones and some include haptic feedback for touch and interacting with virtual objects. The multimedia nature of the experience maximises the real world experience. This is why it is of interest to computer games makers but is also used in commercial and military pilot training and combat training simulation. Augmented and 360 video are able to add a level of audience interaction and so provide additional information.
We recently hosted an event in Southampton for organisations to allow them to explore, experience and discuss the the practical use of 360, augmented and virtual reality video. By having a hands-on experience of the technology to explore and interact in virtual and augmented worlds, we were able to discuss and explore ideas of its practical use with the participants.
In our morning session a number of arts, cultural and heritage organisations were able to experience the new technology. They used a range of programs and explored the possibility of enhanced audience engagement and participation both interactive and remote.
In the afternoon session it was the turn of local public sector employers to enter virtual and augmented worlds, they were interested in exploring the possibility of using immersive multi-media to enhance their training programs.
Over the coming months we will be exploring the the practical use of 360, Virtual and Augmented Reality video and hosting more events for people to experience it first hand.
To explore how Virtual Reality is already being used by medical, educational and charitable organisations click here
To learn more about our audio and video production services click here
To see what people experienced watch the video below.