The Podcasting Revolution has transformed the way audio material is delivered.  It used to be ‘audio cassettes’ or ‘tapes’ that could be slotted in car stereos on the way to work.  Sales teams on the road were incented, informed and kept in touch with the rest of the business.  But every message had to be duplicated and sent in the mail (posted – not email!).  It was slow and expensive.

Today it’s amazingly easy. Podcasting keeps remote teams in touch with no copying or delivery costs, at any distance – worldwide effectively, and almost immediately. You can record a message now and it can be downloaded the other side of the world in minutes.

But ‘Podcasting’ doesn’t mean you have to use an iPod.  Thankfully! You simply receive a video or audio podcast on your laptop.  It’s up to you whether you listen or watch it at your desk, download it to your mobile phone, or OK, to an iPod.

The enormous potential and cost-effectiveness of podcasting is still to be discovered by many organisations.

Podcasting uses a really simple idea.  Your audience simply subscribes to your podcast and each time a new edition or new piece of material is released it will just arrive on their computer next time they turn it on.  Used intelligently Audio or Video Podcasting can transform your business.

At Focus you can take great audio for granted. Clear audio means the message is more likely to carry authority.

Focus audio engineers are broadcast trained so you can rely on them to get it right first time.  Our studios and location sound equipment always meet broadcast specifications.

But at Focus we go further … much further.  We take your message … edit it … ‘top-and-tail’ it (create a branded audio ‘wrapper’ with music and a professional voice to introduce and end it, put necessary credits on it) … encode it for podcasting … and upload it.  We can notify your audience – tell them where to find it so they can listen to it right away.

In short we do the lot.

Which means you have just reached thousands of people … quickly … directly … at a very low cost-per-listener.

Shouldn’t you look into Podcasting?

Contact us to discuss what we can do for you.

Focus simply goes further.