http://www.focusbiz.co.uk/conferences/web2.0 Social computing has been described by Forrester as the social structure in which technology puts power in communities, not institutions. The web today is no longer static and largely advertorial, but dynamic, interactive and more useful. Sharing ideas and information in a light, flexible framework enables dynamic collaboration between individuals and teams, and it is this “usefulness” to the business that this conference explores. This conference presents new viewpoints and case studies explaining the value, application and (sometimes) the downside of social tools in a business context. It looks beyond the “why” of Enterprise 2.0 to explain the “how”, giving all participants a true learning experience. The conference is chaired by David Gurteen, founder of the Gurteen Knowledge Community and himself both a user and an advocate of these technologies. http://www.focusbiz.co.uk/conferences/web2.0/images/podlogo.jpg http://www.focusbiz.co.uk/conferences/web2.0/ Copyright 2008, UNICOM en Fri, 15 Feb 2008 13:00:00 GMT Lee Bryant, Headshift. This talk will look at how businesses have moved from early pilots and experiments to begin using social tools to improve the efficiency of real business processes. It will look at some of the challenges social tools pose to mainstream ICT thinking, and examine the impact on: • ICT strategy and policy • Enterprise Information Architecture • The role of Knowledge and Information Professionals Wed, 05 Mar 2008 09:50:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session1.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session1.mp3 Lee Bryant: Q and A from session Wed, 05 Mar 2008 10:25:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session1a.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session1a.mp3 John Davies, Leader, Next Generation Web Research Group, BT • Social Computing Landscape - which tool for which job? • Value Generation through the changing face of Collaborative Working • Bringing together Web 2.0 and Semantic Web - the Semantic Wiki Wed, 05 Mar 2008 11:05:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session2.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session2.mp3 John Davies: Q and A from session Wed, 05 Mar 2008 11:40:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session2a.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session2a.mp3 Will Wynne, ArenaFlowers.com. • About Arena and our web marketing strategy • “Traditional” online marketing, its strengths and limitations • “Newer” marketing channels • Going forward Wed, 05 Mar 2008 11:50:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session3.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session3.mp3 Will Wynne: Q and A from session Wed, 05 Mar 2008 12:25:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session3a.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session3a.mp3 Neil Burton, UK and Europe Business Development Manager, Web Spiders Limited Wed, 05 Mar 2008 12:34:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session4.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session4.mp3 Neil Burton: Q and A from session Wed, 05 Mar 2008 12:55:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session4a.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session4a.mp3 Ed Mitchell (freelance consultant), Clare Reddington (iShed). • Community modelling for sustainable group knowledge transformation in RandD • Blended facilitation: inclusive community development using both physical and virtual techniques • Harnessing free social software to share innovation experiences with a wider audience • Evaluating the reach, range and quality of knowledge uncovered during the process Wed, 05 Mar 2008 14:00:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session5.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session5.mp3 Ed Mitchell and Clare Reddington: Q and A from session Wed, 05 Mar 2008 14:30:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session5a.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session5a.mp3 Crispin O’Brien, Chairman UK Technology Group, KPMG. • E2.0 in plain English • Corporate Blogs • Controlled Collaboration • Innovation / Sharing • Challenges to E2.0 - can we really risk free speech? Wed, 05 Mar 2008 14:45:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session6.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session6.mp3 Crispin O’Brien: Q and A from session Wed, 05 Mar 2008 15:15:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session6a.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session6a.mp3 Ian Hughes, Metaverse Evangelist, IBM. • Metaverses/virtual worlds are about people connecting • Metaverses/virtual worlds are about content, user created content • Many of our current ways of communicating are not rich enough and restrict us • How did a small group called eightbar in a large corporation influence the company direction through web 2.0 • What have I learned through living a public online life as an internet famous minor celebrity - epredator Wed, 05 Mar 2008 16:00:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session7.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session7.mp3 Ian Hughes: Q and A from session Wed, 05 Mar 2008 14:30:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session7a.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session7a.mp3 David Gurteen, Gurteen Knowledge. Social tools are having a profound impact on Knowledge Management • KM 1.0 was about managing unstructured information to improve efficiency • KM 2.0 is about using social tools to improve decision making and innovation • The question asked by managers in the KM 1.0 world was “How do we make people share?” • The question asked by everyone in the KM 2.0 era is “How do we better share, learn and work together to achieve the results we desire?” Thu, 06 Mar 2008 09:55:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session8.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session8.mp3 David Gurteen: Q and A from session Thu, 06 Mar 2008 10:20:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session8a.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session8a.mp3 Adrian Moss, BOTTLE PR and Focus Business Communications • Integrating to Facebook and other social networking groups • Linking to operational functions • Engaging employees • Leveraging multi-media Thu, 06 Mar 2008 11:00:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session9.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session9.mp3 Adrian Moss: Q and A from session Thu, 06 Mar 2008 11:35:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session9a.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session9a.mp3 Joyce Lewis, Marketing and Communications Manager in the School of Electronics and Computer Science, University of Southampton. • Video podcasting can give you enormous and immediate impact at a surprisingly low cost • It reinforces the written message, bringing it to life visually and spontaneously • It has positive effects on internal engagement, increasing brand ownership • It offers terrific possibilities for further integration of your web pages • As communications develop rapidly, the technology will move from devices to public spaces, so video podcasting will be everywhere! Thu, 06 Mar 2008 11:50:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session10.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session10.mp3 Joyce Lewis: Q and A from session Thu, 06 Mar 2008 12:20:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session10a.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session10a.mp3 Tom Ilube, Chief Executive, Garlik Ltd. • FaceBook and Privacy - Friend or Foe? • Privacy changes fundamentally in the digital world • Giving consumers back control over their digital identity Thu, 06 Mar 2008 13:35:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session11.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session11.mp3 Tom Ilube: Q and A from session Thu, 06 Mar 2008 14:00:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session11a.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session11a.mp3 Ian McNairn, Program Director Web Technology and Innovation, IBM SWG. So, you’ve got all this technology, how are you going to use it?..... and more critically, how are you going to show ROI? • What does success mean? • Knowing what to measure • Measuring impact and usage • Pitfalls to avoid • Deployment tricks to increase success • Where IBM is going with its own use of Social Software? Thu, 06 Mar 2008 14:10:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session12.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session12.mp3 Ian McNairn: Q and A from session Thu, 06 Mar 2008 14:40:00 GMT http://www.focusbiz.co.uk/conferences/web2.0/audio/session12a.mp3 http://www.focusbiz.co.uk/conferences/web2.0/audio/session12a.mp3