Food in Action

Congress objective
To better understand not only the barriers for behavior change, but also the initiatives that motivate healthier diet and lifestyle choices.

Food in Action, a novel approach
Obesity and overweight are chronic conditions influenced by a multitude of factors. They are the result of energy imbalance over a long period of time. Individual behaviours, environmental factors, and genetics all contribute to the complexity of the obesity epidemic. However, individual behaviour and the environment are the greatest areas for prevention and treatment.

Jo Wills (BE)

Consumer attitudes to nutrition information & food labelling

Josephine Wills B.Vet.Med., PhD., MRCVS
Director General, European Food Information Council, Brussels, Belgium.

Having qualified from the Royal Veterinary College in London in 1981, Jo spent several years in veterinary practice and earned her PhD from the University of Bristol Veterinary School, in 1986.

After several years postdoctoral research at the University of Manchester Medical School, she joined the company Mars, where she worked in science, communication, and regulatory roles for 18 years, latterly as European Head of Scientific and Regulatory Affairs for all product categories.

In January 2006, Jo was appointed to Director General of the European Food Information Council, based in Brussels. Jo has published over 80 scientific papers, edited four books and lectured extensively worldwide.

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