Challenging obesity through motivation and behavioural change

After the 2005 conference on “Determinants of Food Choice”, Food in Action 2007 looked at the motivational and behavioural aspects of obesity. Starting with how food choice develops in a young age, through consumer's attitudes and behaviour towards food label information, Food in Action 2007 investigated the influence of the environment and the importance that psychological aspects play in the onset of obesity in an early age. Finally, the important role of physical activity in energy balance was tackled, together with ongoing initiatives and programmes aiming at finding solutions.