NHS South Central has almost 100,000 staff and covers the counties of Berkshire, Buckinghamshire, Oxfordshire, Hampshire and the Isle of Wight. It provides healthcare to around four million people across 10,000 sq km – an area four times the size of Luxembourg!

We were initially asked to run a social media workshop at a Communication team meeting. From that they asked us to help leverage the value of social media tools for internal and external communication programs around their ‘Towards the Future’ change management program. Rather than risk overloading their internal IT system we worked with their technical people to host audio and video content with a click-through from their site.

We interviewed senior managers, Government Ministers and staff about the change and what it meant to them and the service. We captured events and meetings so that all staff could have access as being a 365/24 hour operation not everyone could attend all the internal meetings. Communicating to almost 100k employees is no small task but using a blend of traditional and social media worked well.

When South Central had a major public consultation exercise over water fluoridation we were asked to provide the social media and video support services. This involved regional meetings across Hampshire and for a number of them, filming a public meeting and editing for almost immediate web site video upload.

Examples
Please click the image or text

	The Trouble with Handovers
	Video Podcasts
	NHS Culture Change – Interview with Kevin McNamara
	Ten year vision for South Central