Buhler Sortex had a new product to launch – the Sortex S UltraVision – an optical sorter for the rice industry.
As with any global organisation with customers and offices all over the world they had to schedule the launch events on a rolling plan over time covering different regions and markets.
The International Peanut Forum (IPF) is just over a month away (April 9th to 11th 2014 in Rome).
We will be speaking there about ‘Social Media Brand Management in the Social Media Era’. We will be also discussing best practice for crisis management based on our findings during the FoodRisC research project (2010 – 2013).
The studio team ...