An instructional video is a great way for organisations to reach out to existing or potential customers and explain a product or service first hand. Research has shown that people who read instructions and also watch a demo live or via video learn faster and better than by just reading instructions. When the verbal and video instructions also include text prompts and reminders the learning process is enhanced. Over the years we have been able to apply video to a wide range of applications and industries.
We were recently asked by Hampshire-based marketing agency LCM to help them produce an instructional video for their client SonoLab. They manufacture instant fit custom molded earplugs for industry. LCM’s remit included re-branding the company and launching in it multiple languages across a number of international markets.
LCM wanted us to create a short, instructional video for their client covering how to fit and use the ear protectors. This would then be used with different language voice-overs and be made available to distributors and customers around the world to ensure the correct process was used during fitting.
To get the style we knew LCM needed for their client we rigged the studio with a white screen backdrop and used a Jimmy Jib camera crane to get the camera angles and close up shots. We hired and briefed the actors and helped LCM refine the script. We set-up a large display screen so the client and LCM could see what the camera was seeing and also played out the ‘rushes’ for them to review.
As part of the post-production process we selected six voice-over artists and recorded them reading the scripts in the languages needed on the videos for the local language web sites.