Video is a great way to showcase what services you provide to clients. It is also a great tool to help recruit new employees and volunteers if you are a Not-For-Profit organisation. You can show yourself in action, provide an insight into what happens ‘behind the scenes’ and give a voice to employees and volunteers.
Working with the UK’s Health Protection Agency (now renamed Public Health England) and the Department of Health our job was to video record one of the largest field exercises that had ever taken place in the UK. To ensure the emergency and rescue teams experienced a realistic situation, members of the Casualties Union played the roles of people injured with suitable make-up and medical symptoms. As well as filming the exercise we were asked to make a video about the Casualties Union. The brief was simple – create a video of the Casualties Unions so it would showcase their work to the public to help recruit more volunteers.
With so many people involved, it was critical that we had enough staff and equipment to cover all the action. The nature of the exercise is that rescue and recovery situations follow their own timeline so it is true ‘live action’. There are no re-shoots and rehearsals. We therefore needed multiple two person crews as well as solo camera operators. We also had full use of two banks of CCTV cameras and positioned an additional four locked-off cameras. In total we had video from 22 cameras recording footage over the 5 hour period of the exercise. Whilst the plan was to follow as many rescue situations as they developed it was also important we captured interviews with the Casualty Union volunteers, show them being made up with realistic injuries and recorded them in action.
Whilst the video for the Health Protection Agency is not available to public view the one of the Casualties Union is and is being used by them to help recruit volunteers.