We often work with advertising and marketing agencies who need marketing and instructional videos. We have the in-house production experience, technical skills and equipment to help agencies with everything from story boarding and scripting to production, post-production and editing. This means the marketing agency can focus on other marketing services for their client. Equally if the agency wishes to do story boarding and scripting themselves they can make use of our technical team and equipment.
We have worked with White Communications (now part of integrated marketing agency 21six) for a number of years on a variety of video projects for their clients. Their client for this project was Johnson & Johnson for their Nicorette brand who wanted a video instructing people on how to use their QuickMist stop-smoking product. The video was shot in our studios in Southampton using a blue syc background to allow us to get clear close ups of the actor and the action and insert captions and instructions as part of the post-production process. A variety of lighting techniques were used to film the actor and the spraying of the QuickMist. We then edited, recorded the voice-over and used appropriate music, as well as subtitles.
The video was put on the Nicorette YouTube channel where it has now been viewed over 43,000 times (as at June 2016).
Rachel Holmes from White Communications had this to say…
“As always it was a pleasure working with Focus, the filming and editing was carried out swiftly and to a high standard and the video is a great resource for consumers….”
Watch the full length video below.