Video is an effective tool to help promote events and conferences. It can capture the ‘magic of the moment’ far better than any written report or even still images. With careful planning all the important aspects and key moments can be captured as they happen and then used to promote similar events in the future.
We have been working with Beaulieu Enterprises for a number of years now on a variety of video projects. For the last few years we have covered their annual events. This usually means filming between 9 and 12 events each year. In June 2015 they held a new ‘Simply’ car rally. The idea of the ‘Simply’ events are to have a focus on one specific make or type of vehicle – in this case it was VWs.
Our job was to capture the magic of the day. We needed to show the range of cars on display, together with exhibitors and the visitors enjoying themselves. On the day the sun shone and over 500 vehicles showed up. As someone remarked, “As an owner, it’s nice to be able to meet up with others who share the same interest, rather than simply be be part of an online community”.