We are exploring the potential 360i video has to be a new and powerful educational and informational tool for marketing and HR teams.
360i works on multiple levels.
Like traditional video it has audio (voice and music) but also allows the audience to view things in 360 so providing new opportunities to engage the audience visually by allowing them to understand more about the context and location. This makes 360 video a perfect format for covering events, tourist locations, interiors of buildings and exhibitions – anywhere where scenery and activity can only be shown off to its best by panoramic views. We created some examples up in Northumberland.
But 360i goes to another level of engagement. The ‘i’ of 360i stands for ‘interactive’.
As part of the post-production editing process we can add ‘hot spots’ on the video. When clicked these hot spots allow the viewer to go to another section of the video or open up different information sources such as audio, video or text.
This deeper level of information provided via ‘hot spots’ means that a 360i video becomes an even more powerful communication and education tool. For example you could want to showcase your new office building, hotel, product or exhibition. You can now add a number of ‘hot spots’ on the video so you can explain new features, functions or provide a virtual guided walk or explanation. Rooms can each be featured with links from one location to the next.
We recently worked with one client who wanted to highlight various health and safety issues in different rooms. Each hot spot highlighted an issue and provide a click through to close up images and information on the issue. Another client wanted to share video of a new building refurbishment. We were able to take 360 before and after videos and used hot spots to highlight specific features. This was then used as part of the marketing campaign.
We recently worked with tour guides SeeSouthampton on a Mayflower400UK proof-of-concept project to create a 360i interactive tour from one of their walks around Southampton featuring locations that would have been familiar to the passengers and crew on the Mayflower and .