Archive for July 2010
Monitoring and Measuring Social Media
Source: The Conversation Prism, Brian Solis/Jesse Thomas - www.theconversationprism.com
A few years ago we started attending MeasurementCamp in London. It was great as it was very much in the early days of social media but everyone who attended cared about measuring activity and the results of campaigns.
We were able to share our experiences of helping organisations such as Poundland (we did their blog and social media campaigns via their PR agency), the Maritime and Coastguard Agency (we did video podcasts) and the European food Information Council (we did their audio podcasts and webinars). As we hosted and managed the campaigns we were able to use Google Analytics and other tracking tools to report back to clients the ROI.
Sadly we (doesn’t is sound grand rather than saying I) have been unable to make the London meetings as often as we/I would have liked and the event itself stopped happening so it was great to find that they will be meeting again on 21st July. As a result of those earlier meetings information was put online.
For anyone interested in tracking the online ‘buzz’ about themselves, the competition or their industry generally they can check out the details for measurement tools and social media monitoring tools
US Air Force base adds podcasts to social media ‘toolkit’
The US Military are already active users of social media with their blogs, Twitter and Facebook pages. In fact their most senior officers do not just use the tools themselves but actively encourage all ranks to do so too – with due attention to security and operational sensitivity. All new recruits to the US Air Force have an introduction to the use of social media as part of their basic training!
Now the US Air Force Base at Maxwell Alabama has announced it is launching a series of audio and video podcasts.
Lt. Col. Michael Coleman, director of Air University Public Affairs said “…We’re excited to share the Maxwell story across the Internet, and we hope these productions will help communicate further what our mission is all about…”
For additional details of the US military use of social media, the guides they produce and their strategy see here and here.
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