Archive for June 2010

Round-table debates

We were recently asked to help with a project by BOTTLE PR.

One of their clients were hosting an industry and media round-table.

The plan was to capture the discussion and 0transcribe it.

Our technical challenge was to ensure that the audio was of high enough quality to be able to create a podcast series that an audience would enjoy listening to despite being recorded in an office environment and not a sound proof studio.

Our audio engineer needed to rig the room with microphones and a multi-track recorder and yet ensure they were discreet enough to not distract the participants or make them become self-conscious or ‘tense’ during recording. As in any ’round-table’ format it is the flow of the discussion that is important. Whilst a chair can help moderate the proceedings without a clear audio feed from each speaker comments may not be recorded clearly enough to hear.

While setting up the equipment they checked for external noise sources such as air conditioning, nearby phones, electronic background hum from lights or equipment and mobile phones! Whilst an office or meeting room will always be a challenge in terms of noise ‘pollution’ the type of mics used, their stands, the general set up and use of mini-mixing desk can help compensate. We also had a laptop connected with special digital recording and editing software installed.

One of the biggest mistakes people make on this type of recording is that they try and use a single central mic or a few shared by multiple people and recording onto one single stereo audio file. Our set up was to have a separate mic for everyone present and to be recording onto individual audio tracks. For this we used a Sound Devices 788t Multi-Track Digital Audio Recorder (see picture below) which not only produces an audio file for each microphone but allows us to give the client an initial stereo mix straight away to help the review and editing process if required.

Whilst a multi-track recording makes it a bit more complex than a single file it gives us ultimate flexibility for cleaning and editing the recording. After each file has been ‘cleaned up’ we can combine it into a master for transcription to a text based record of the meeting and use in the podcasts as required.

The client was really satisfied with the end recording, but don’t just take our word for it:

Just a quick note of thanks for your support at our recent round table. With our increased attendees and changes on the day you professionally dealt with our changes and provided a perfect recording of the discussion as normal! Thank you very much once again.

Patrick Ryan
AXA

Social Media in crisis management

An interesting post from a medical practitioner on the use of social media as part of public health crisis management.

The lessons learnt from the examples in the article can apply to both the public and private sector. One thing that social media has done is reduce the time organisations have to respond. News moves faster and wider than it used to do. This means pre-planning is critical including social media pro-active monitoring and its use for public communication.

An analysis of any emergency or crisis will show that ‘lack of information’ is always at the heart public concern. Incorrect information and rumour grows very quickly in the absence of any news.  Social media can be a powerful tool to help with this.

For details see here

Last few places on Social Media briefing – July 6th

We still have a few places left on our Social Media training session on July 6th at our audio/video production studios in Southampton.

There are morning and afternoon sessions. These last 3 hours.

The morning session starts at 10am and the afternoon one at 2pm.

The cost is £30 plus VAT.

The sessions have a maximum of 6 places to allow us time to look in more detail at how other companies experiences and case studies can be applied to the attendees own organisation. After the session we can spend time discussing matters further – if people want to!

Over the last few months we have had a variety of businesses and organisations attend our sessions including car dealers, accountants, solicitors, recruitment agencies, PR and marketing agencies, local councils, manufacturers, management consultants, tourist boards and publishers. All have been able to see how social media can help them.

During the case study section we look at our own experiences of helping clients use social media tools internally and externally. This has included blogging, Twitter, podcasting, photo-blogging, webvideo and webinars plus creating a presence on social networking sites like Facebook and LinkedIn and helping them build their own personal communities.

What top 6 things will you learn?

  1. The origins and growth of Social Media and Social Networking
  2. Academic research into human behaviour and our need to socialise (no – this is not a ‘fad’ that will go away!)
  3. Latest business research on the growth and trends
  4. The rise and rise of the Club Penguin generation – those 8 – 15 year olds who will be tomorrows employees and customers (or maybe they already are customers!)
  5. Case studies on what other people and organisations have done, why and what they found works (including some of our own) – the really practical and valuable bit!
  6. How to integrate social media communications alongside traditional tools and the added value that this brings

Depending on time and interest by attendees we can spend a few minutes in the editing/production control room so you can see the technical side of things and talk to one of the staff about recent webinar and podcast production projects.

If you want to book a space please contact

Nicky Anderson on 023 8044 8822

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