Tesco has teamed up with HM Coastguard to remind holiday drivers about safety on the shore.

With more people holidaying at home this year, the truck in front of you as you drive to your UK holiday will remind you to ‘Dial 999 and ask for the Coastguard’.

It’s an interesting partnership between the UK’s major food retailer and the Coastguard – one of the 999 emergency services.

HM Coastguard consists of courageous and dedicated professionals and volunteers who, as well as operating a fleet of Search and Rescue helicopters, cover the entire UK coastline with teams of volunteers trained for cliff and river rescues.  Each year, these committed people save hundreds of lives.

The full story of the Tesco/HMCG partnership is covered in the latest edition of the MCA Video News Podcast which is produced and operated by Focus Business Podcasts, the UK’s major specialist in business and public service podcasting.

HM Coastguard is part of the UK Maritime and Coastguard Agency.