Archive for May 2009

CASEBOOK: BT makes good use of WebVideo

 
bt-logoBT Intelligent Solutions web site makes intelligent use of video to explain BT Value Add services and BT OnePlan. Visitors can easily drill into the information and get answers.  Not surprisingly there are some complex messages for BT to get across and video is a very accessible way to do that.

We are enthusiatic evangelists for the use of video in websites as a very direct way to help people understand the message.  And it’s just more interesting than a page of words!   Best practice in our experience is to give users control and this is what BT have done.  It is a very positive experience.

CASEBOOK: GoogleDocs

gdocs 
Googledocs
– what a great idea and they’re free! They allow documents to be used by groups of people even if they aren’t on the same network.

We use them internally so that we can all look at or amend the same document – at the same time in some cases – replacing job books, card indices, address books etc. It’s up to you to choose who you want to allow to view and/or amend the document as you have to invite participants individually.

We’ve used Googledocs to list the latest updates to archive footage for our client the Maritime Coastguard Agency. Another client, based in Brussels, monitors their web statistics from the information we upload to Googledocs.

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